Monday, September 30, 2013

Mo for Movember

With Movember around the corner I hope everyone is looking forward to growing their mustaches.


What is Movember?
A global movement which inspires men all around the world to grow their mustaches. It occurs every year for November and it challenges men to grow their mustaches, sign up at: movember.com

The brilliance of this is you don't need to sign up to participate, people all around the world participate simply by growing their mustaches in support of this amusing yet thoughtful cause. The cause itself is about supporting mens health and I believe it is an in genius method to raise awareness and spark interest by everyone globally.


Why the Mo?
The campaign is such a clever and unique idea, its popularity and awareness speaks for itself. Millions of people globally participate in this campaign, bit how does growing a mustache help a person support mens health?

Simply put it is a very visible tool used to spread awareness as it is right there as you wear it loud and proud. People see it and even talk to each other about growing their Mustache which spreads interest and that awareness factor of the campaign.

People being aware and interested in the campaign still doesn't mean there is any contribution towards men health. However the global reach of the campaign targets many men and with the larger the reach the more likely a person will contribute to the campaign, because simply the fact of agreeing with its purpose and conducting their own research after noticing many men sporting a mustache for the month can lead them to helping with their own contribution.

There is also the effect of its large interest appealing to businesses. This is excellent for the cause as businesses want to be seen as fun and socially responsible by supporting such a cause, especially if the majority of their target market is males.

Grow the Mo
I hope all you males out there are planning to grow your own Mo this coming Movember. You can contribute to the cause simply by growing your mustache for the month and talking about it. For you females out there support your male friends, Its not always easy socially to grow a mustache so show your support and just have fun with it.

Take it a step further and stylize that mustache fellas, the wackier the better:


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